Art Direction, Digital Campaign
Jouviance is a skincare brand focused on developing products with active ingredients while being gentle on sensitive skin. For 20 years, they have maintained a commitment to innovation and quality, offering a diverse range of products for various skin types, including a cream that softens skin and preserves healthy radiance. The brand also prioritizes excluding ingredients with potential side effects on the skin or the environment.
I developed two 15-second video versions for the brand’s 20th year anniversary. The main objective was to spotlight the brand’s bestselling 3EN1 anti-aging cream through a sleek, informative, and science-driven visual narrative that aligned with Jouviance’s core values: science, performance, and beauty.
I focused on conveying the product’s key message—its multifunctionality—while reinforcing Jouviance’s scientific positioning for a B2C audience seeking high-performance anti-aging solutions. The final creative seamlessly reflected the brand identity while also supporting the transition toward a refreshed product slogan.