Brand Book, Logo Development, Photography Produced & Directed

The Afterpay brand guideline book focuses on how to manage the Afterpay brand as a growing company. This involved developing a new logo to take the brand to the next level and creating a framework of various digital assets to deliver worldwide for a consistent and accurate representation of Afterpay.

Credits
Agency: 33B
Client: Afterpay
Creative Director: Jonas Allen
Designer: Camille Malloch