Property Developer, Branding, Campaigns, Sales Centre, Web Development

Worked on end-to-end creative direction for The Sunday, a boutique townhome development on Mitchell Street, Ontario CA.

The brief began with community research and finding a name, establishing a brand identity that balanced nostalgia with contemporary appeal. The Sunday emerged as a name that captured the relaxed, considered lifestyle the development was designed for. From there, the visual identity, graphics, tagline and tone of voice were developed as a cohesive system that needed to stretch across every touchpoint a buyer would encounter throughout their journey.

Deliverables spanned the full brand ecosystem: logo and identity design, website, brochure, amenity map, billboard, social media, and sales materials, through to the physical sales centre design and coordination. The challenge was ensuring a consistent brand experience across both digital and built environments, where every element reinforced the same sense of warmth and considered detail.

Credits
Agency: PS MediaHouse
Client: Oak & Noble Developements