Visual Identity, Logo Refresh, Web Design
Quebec Solar is the premier solar energy company providing high-quality installations and sustainable energy solutions for both residential and commercial properties. With over a decade of experience, the brand had built a solid reputation—but its identity and digital presence had not kept pace with its rapid expansion.
I was brought on to lead the brand refresh and visual direction. The challenge was to retain the company’s reputation for reliability and technical excellence, while repositioning the brand for growth and impact in a more design-conscious, competitive space.
We developed a comprehensive new visual system, including a refreshed logo and a completely reimagined bilingual website (English and French) that reflects the brand’s new positioning. The site is supported by a targeted digital campaign designed to engage both new homeowners exploring solar and commercial clients seeking a long-term energy partner.
The visual storytelling campaign included brand videos, infographics, and a mix of lifestyle and technical photography. These assets fed into a 12-month marketing campaign focused on high-intent lead generation and brand awareness.
