Art Direction, Digital Campaign
Jouviance is a skincare brand focused on developing products with active ingredients while being gentle on sensitive skin. For 20 years, they have maintained a commitment to innovation and quality, offering a diverse range of products for various skin types, including a cream that softens skin and preserves healthy radiance. The brand also prioritizes excluding ingredients with potential side effects on the skin or the environment.
I was responsible for developing a 15-second promotional video for an anti-aging product with high-performance active ingredients (HA 1.5%). Delivered in both French and English, for a B2C consumer target audience, particularly women interested in skincare innovation and results-driven product
The objective was twofold: to recruit new customers within the anti-aging category and to strengthen loyalty among existing fans of trendy, effective active ingredients. Visually, the video needed to spark curiosity and drive foot traffic to stores by making the product desirable and worth trying. The tone balances clinical efficacy with aspirational appeal, aligning with current beauty trends and consumer expectations. There are two versions of the video, an emotive vs. scientific visual.