Visual Identity, Logo Design, Art Direction
Formerly known as Allen Jack+Cottier, an award-winning architecture and urbanism practice is now known simply as AJC. This is communicated through a bold new visual identity and a bright new user-friendly website. The rebrand brings a fresh take on the acronym of its founders, John Allen, Russel Jack and Keith Cottier, in a bold geometric wordmark which appears in either black or white, along with more contemporary (and more legible) typography, and a colour palette drawn from the Australian bush.
For the new website, AJC has gone far beyond a refresh or reskin, to a completely new structure, navigation and content strategy to make it user-friendly, information and inspirational.
